What’s in a name? If you’re starting a social media account for your business, quite a lot. The username you choose needs to reflect your brand and stand out from the crowd. It also needs to be something that you can remember, which is not so simple. If you have ideas for your company’s Twitter username (often referred to as a handle or an ID), or if you know of some potential names, it’s worth jotting them down now before reading on. Remember that the username you choose needs to reflect your business brand and stand out from the crowd. It also needs to be something that you can remember, which is not so simple. It’s important to keep in mind that not everyone will be able to see the branded version of your username when they follow or view your profile – but this could still affect how people perceive your company (and whether they trust or distrust it).
Why Does Your Twitter Username Matter?
While it’s true that people will start following your account regardless of your username, it could affect how people interact with you online. If your username is long, complex, or confusing, people might not want to spend the time to figure out what it is. This is particularly important as Twitter is used by businesses to interact directly with customers, partners, and service providers. If your username is long, complex, or confusing, people might not want to spend the time to figure out what it is, which could affect your company’s reputation. A name that’s memorable, short, and easy to spell will help people remember your account. This means that when people want to interact with you directly or share your posts, they will be able to find your account easily.
How to Find the Right Twitter Username for Your Business
Before you get started, make sure that the name you have in mind does not already belong to someone else. You also want to make sure that no one else is using that name for a different account on the same platform. This could lead to confusion and frustration for everyone involved. In fact, it’s worth double checking that no one else has registered that name in general, too. This is because if someone has already claimed the name for another account (not necessarily a social media account), you might have a hard time getting your Twitter account name changed later. If you want to get inspiration for possible Twitter usernames, take a look at some of your competitors’ brands and marketing strategies. You can also use a tool like Twitonomy to see how many accounts are using particular Twitter usernames.
Naming Strategies to Find the Perfect Username
As you brainstorm, keep these naming strategies in mind: Make it short. Limit yourself to eight characters, or even fewer if possible. This will help fit it into Twitter’s line length and make the account more visible. Make it memorable. Use your brand’s name or something related to it. For example, if your business name is Orange Tech, you could use @Orangetech. Make it unique. Avoid using any words that are in the dictionary, directly related to other brands, or trending at the moment.
Think of Words That Describe Your Brand
As well as using your brand’s name or something related to it, you might also want to think about using words that describe your brand. For example, if your company is an advertising agency, you might want a name like @WittyAdWords. Keep in mind, though, that some businesses might have trademarks that you cannot use. For example, if you’re opening a bakery, you might want to use the word “delicious” in your username, but the word “delicious” is also a registered trademark owned by the food company Hostess. You would not be able to use the word “delicious” in your username.
Think About What’s Already Out There
You also want to make sure you’re not stepping on anyone’s toes. For example, there are many “first” names that are already in use. You could end up being confused with multiple other accounts if you go with one of these names. You could also run into trouble if your company name is similar to a widely known brand. For example, if you own a yoga studio and want to call yourself Yogalifeline, you might end up confused with the Yoga Life brand, which has a very similar name. There are many examples of this, so be sure to do your research before settling on a name.
Try Combining Words or Slang and Keywords
If you’re having trouble finding a name that fits all the criteria, you might want to try combining words or slang or adding a keyword or two to your name. You could also try changing the spelling of a word so it’s different enough to avoid confusion. For example, if you own an advertising agency and want to call yourself Advertise, you could use @Advertise_ instead. Keep in mind that you cannot trademark a word, so you cannot use one in your username unless you are 100% certain that nobody else is using it. Still, spelling a word slightly differently or adding keywords to your name could help you avoid confusion.
Conclusion
When it comes to choosing the perfect Twitter username, you have to keep the following in mind: – What your brand’s name is – What your brand’s name means – What your brand’s name sounds like – How your brand’s name is written – How your brand’s name is pronounced – Whether your brand’s name is available as a Twitter username – What words describe your brand – What words are already in use – Whether your brand’s name can be trademarked When you’re brainstorming and you have lots of ideas, put the ones you like on the back burner. That way, you won’t feel pressured to choose one right away. Once you’re confident in your choice, you can move forward with confidence.
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